MSN AdCenter is a program like Google AdWords, Yahoo! Search Marketing, but offered from Bill Gates Microsoft. Microsoft adCenter currently provides pay per click advertisements.

Pros and Cons of MSN Adcenter

Pros:
1) Low competition means that there are less ads being displayed per search which means a higher CTR of your ads.
2) Lower Competition means that your average CPC is much lower than on google and yahoo search networks.
3) MSN sends high quality traffic. This results in a much higher Conversion rate than that on yahoo and google.
4) Support is repsonsive to your every needs.

Cons:
1) MSN rejects keywords for absolutely no reason what so ever, but they will tell you that you landing pages are not relevant.
2) You will call customer support about the rejected keywords and they will say you are entirely correct and that they will fix the keyword rejection issue, its fixed and then 2 weeks later they are rejected again.
3) The amount of traffic driven through MSN is very small therefore your efforts my be better spent elsewhere.

Microsoft adCenter - The Official adCenter Site.

Official adCenter Blog - The official Microsoft adCenter blog.

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