One Response

1. Una

   February 20th, 2008 at 12:06 am

   1

   Adsense, text link ads, banner sponsorships, etc. can give you a pretty substantial amount of money… for a certain time. You may get big bucks from those guys but what about for the next couple of months? What if suddenly your readers unsubscribed from your RSS (Which can be done with just a click of a button) and Google started to hate you?

   Sounds like hell right? Ok, don’t hide there and dry your pants off, I was just playing around with you! But honestly, it can happen. And it did happen on some websites. Some examples are seasonal websites i.e. for Christmas, Halloween and after that, traffic spikes got down the drain and they got nothing to get their visitors back AND the cash.

   When I first started with this internet marketing thingy, my father would always say: “Capture your visitor’s email address”. All I have in mind that day was completely blank, I mean for a kid like me, what would I do with those email address, send them a joke?! But from time to time, I realized that hey I can send these guys some products or something or maybe an affiliate link (Because I knew affiliate marketing then) and make them sign-up through me!
   More here: http://www.carlocab.com/you-letting-people-get-away-stupid-why-capturing-emails-matter/